Logo and Claim "REI STIL"
Client: Private
Year: May 2015
I was asked to design a logo for a new brand that produces leisure clothing for people who are into the sport karate. The little logo icon shows a karate person greeting like at the beginning of every karate practice. This kind of greeting shows respect to each other. Respect is the main purpose of this brand, respect to each other and respect to nature and environment. So the brand uses only environmental friendly clothes for the production of their clothing. The claim "follow a respectful lifestyle" means to act respectful to people and nature at everytime.